Selling with Coral
More buyers. Better offers. Fewer surprises.
We get a little obsessive about listings, and our sellers don’t seem to mind. Before anyone sees your home there are weeks of work: the trades, the staging, the lighting, the photography, the film. Then we put it in front of every buyer who should see it. We’ve done this for condos, family homes and multiplexes across the city, and we still get excited every time one goes live.
Don’t take our word for it
In our sellers’ own words.
“I had used another agent to try and sell the unit but we couldn't sell it for the price I wanted. Emily came to my condo and recommended a few small changes and the removal of some furniture to better present the unit. Once she put forward her marketing plan my unit sold for over the original price I asked for, set a record in my building and it sold in one day.”
“They arranged to have our condo beautifully staged and well positioned. All we needed to do was move out and they took care of the rest, right down to cleaning up the unit before and after staging. Within 24 hours, we had dozens of viewings. And in less than two days we accepted one of multiple offers that were above asking!”
“Within one week of my house being listed, we had over 100 viewings! The most impressive part of this journey was the cool and calm procedural execution that always made me feel at ease. I'm already in the process of purchasing my second investment property with this team.”
*Calculated from the 54 sold listings shown on coralrealty.ca, June 2020 to September 2026. Not a complete record of all Coral Realty Group transactions. Average over asking is the average amount above list price for the 21 of those listings that sold over asking; sale-to-list ratio is the average sold price as a share of list price across all 54; median days on market uses the 53 listings with days on market recorded. Past results don't guarantee future results.
Why presentation changes the price
Exposure × Demand = Price.
The more of the right buyers see your home, and the more of them want it, the stronger the offers.
Everything we do is built to move one of those two numbers. We start by asking what makes your home unique and who it's really for: a first-time buyer, a downsizer, a young family, an investor. Then we speak their language and meet them where they already spend their time. Not everyone. The right one.
The work starts weeks before the sign goes up.
We walk your home with fresh eyes and a to-do list. Then our trades get to work: fresh paint, new caulking in kitchens and bathrooms, dated light fixtures swapped for bright new ones, flooring laid on tired balconies, backyards staged like outdoor living rooms. Small fixes, big difference. Buyers can’t unsee a yellowed caulk line, and they’ll happily pay for a home that feels finished.
- A walkthrough and a punch listWe tell you honestly what's worth doing and what isn't.
- Trades, handledPainters, cleaners, handymen and stagers we trust, scheduled around you. Fresh paint and new caulking in the kitchen and bathrooms come standard.
- Staging82% of buyers' agents say staging makes it easier for buyers to picture themselves in a home. We style every listing to suit the buyer we're after.
- New lightWe replace dated and dim fixtures in every listing we take on. It's a small cost that changes every photo.
- Balconies, finishedWe lay interlocking deck tiles over bare concrete or metal, so outdoor space reads as a real room.
- Backyards, stagedFurniture, planters and lighting outside too, so the yard sells as an extra room, not a chore.
Before
After
Before
After
Before
AfterThen we nail the launch.
Professional photos and film, a designed brochure for every showing, social media people actually watch, paid ads aimed at the buyers most likely to pay the most, and a call to every agent with a buyer who fits.
- Elevated photographyComposed and edited like the design magazines, not a quick walkthrough with a wide-angle lens.
- Video with form and substanceA short film of the home, cut for every platform.
- Floor plans and 3D tourSo buyers can walk the home before they book a showing.
- Designer brochuresPrinted pieces with scannable floor plans and video.
- A dedicated listing pageEverything about your home in one place, easy to share. See an example
Meet buyers on their turf.
- Targeted digital advertisingOn Instagram, Facebook, TikTok and Google, with retargeting for anyone who's already shown interest.
- Signs that do moreScannable yard signs and window displays that send passers-by straight to the listing page.
- EmailOur buyer database and our monthly agent newsletter.
- SocialOur own audience across Instagram, Facebook and YouTube.
- Old-fashioned networkingCalls to the agents most likely to have a buyer.
- Fast follow-upBuyers don't sleep. Every inquiry, day or night, gets a response within minutes, and a real person follows up.
From offer night to key day.
We'll recommend an offer strategy that suits your home and the market that week, and walk you through every offer line by line. After you've signed, we stay on it: conditions, deposits, the lawyer and the move.
The proof is in the photos
Homes we’ve presented.
Case study · 500 Richmond St W #316
$116,000 over asking, in seven days.
A two-storey, two-bedroom loft. Before listing we painted, cleaned, staged and relit the home, then photographed, filmed and 3D-scanned it. It went live on a Monday.
8,000+ organic views · 15,000+ paid reach · 2,900+ buyers and 290+ agents emailed
Pricing, done properly
A number you can stand behind.
Before we talk strategy, we build you an interactive market analysis: the comparable sales, how the market is moving, and a few pricing scenarios with the trade-offs of each. You'll see exactly how we got to our recommendation, and you can come back to it any time.
Questions
Good to know.
What does it cost to prepare my home?
It depends on the home. Many of our clients spend very little; we'll tell you what's worth doing and what isn't before you spend a dollar.
Do I have to move out for staging?
No. We often stage around your own furniture.
How long does it take to get on the market?
Usually one to three weeks from our first walkthrough.
What if my home doesn’t sell?
We’ll tell you why, honestly. Price, presentation and timing are the usual suspects, and we’ll show you what we’d change and what the market is telling us.
What if I'm buying and selling at the same time?
We'll plan the timing with you so you're not carrying two homes longer than you need to.
Book a consultation
Let's talk about your home.
We'll walk through your home, share what we'd do and what it would cost, and give you an honest view of the market.