Join Coral

Coral isn't for everyone. That's the point.

Going solo means doing everything yourself: the listing presentation, the brochure, the photos, the social posts, the CMA, the follow-up, the paperwork, the marketing budget. Most good agents don't stall because they lack hustle. They stall because their attention is spread thin and their brand doesn't match how good they actually are.

That's where we come in. We give you the brand, the marketing and a team that has your back, so your clients and your sphere see you the way you see yourself.

Start a conversation →

Jenny Bui, Pawel Parafianowicz and Valerie Capiral of Coral Realty Group with their dogs

The proof

Two agents, two very different starts.

Jenny Bui · Associate Partner

From spread thin to Regent Park's go-to agent.

Jenny has always been a hustler. When she joined us, her attention was spread thin and she didn't have the brand or support to grow. She was earning about $35K a year, and she told us her goal: own Regent Park and hit $100K the next year.

Within a year she was one of the top agents in the neighbourhood, and she's earned six figures every year since. The brand and the marketing gave her sphere the confidence to trust her with their biggest investment. Today Jenny is an Associate Partner at Coral Realty Group, and a powerhouse mom who makes it look easy.

She's also embraced social media like no one else on the team. Jenny is our resident influencer: building tours, market takes, behind-the-scenes and the occasional blooper, and she's always down to collab. Her content keeps her sphere hearing from her every week, which is exactly why they call her first.

Don't take our word for it: see her 17 Regent Park listings →

Emily Kallay · Sales Representative

A new agent with a brand behind her from day one.

Emily joined us as a new agent who wanted what most new agents never get: instant credibility, a brand behind her and serious marketing.

Since then she's represented luxury listings, guided luxury buyers, and built a custom home herself, designing it top to bottom and managing the trades. Through all of it she's kept her commissions where they should be, because clients see the value before she says a word.

She leans on our marketing every chance she gets: the interactive CMAs, the listing proposals, the staging plans and the launch films. She uses them even with close friends and family. When it's someone close, she says, the bar should be higher, not lower. They should get the most professional version of her, because the relationship matters more than any one deal.

See Emily's sales →

What you get

The tools that win the listing.

Real examples from our desk. Every agent gets the same.

A page from a Coral comparative market analysis — **A CMA in our design**Ready for every listing appointment, with comparables, pricing scenarios and our marketing plan built in.

A Coral marketing proposal — **A marketing proposal**Brochures, video, staging and the full launch plan, presented the way sellers remember.

Experienced agents who come to listing appointments with you until you're winning them on your own
Listing photography, film, staging, lighting and designer brochures
A CRM, AI tools and automations that follow up so you don't have to
Consistent branding: signs, riders, cards, signatures and your own agent page
Tenant reports and landlord tools for every lease
A team that actually helps each other, without asking for a cut

Listing brochures

The brochure people keep on the coffee table.

People always ask us about our listing brochures, and we get compliments on them at every open house. They aren't a one- or two-pager. They're usually 20+ pages, printed magazine quality, the kind of thing a buyer is happy to take home and leave out on the coffee table.

Cover of the Coral listing brochure for 736 Dundas St E, Unit 407 — The cover

The details page from the 736 Dundas St E brochure: price, specs, upgrades and inclusions — The details page

Farming

We know how to farm a neighbourhood.

Owning an area takes more than a few postcards. It takes showing up, again and again, with something people actually want to read. We've built the whole system, and we run it for you.

Front of a Coral market update mailer for Pickering's Woodlands, Amberlea and Dunbarton — Front: local sales, street by street

Back of a Coral market update mailer showing staged and unstaged rooms — Back: proof, your face, and a reason to call

Market updates, done for you.

Every quarter we pull the sales for your neighbourhood, map it, write it and design it. Then we print it and mail it to every door in your farm, with your name and face on it. You don't touch a spreadsheet, a print shop or Canada Post.

The mailer is just one piece. Here's what goes into getting your name known in an area:

Choosing the right farm with you: turnover, price points and where you already have roots
A quarterly market update mailed to every home, updated, printed and sent for you
A neighbourhood guide on coralrealty.ca for your area, so you show up when people search it
Targeted social ads to the same homes, so they see you online between mailers
Listing launches that put your signs, brochures and films in front of your farm
The Review every month to your sphere, so the people who already know you keep hearing from you

Case study: Regent Park

How we became Regent Park's team.

Jenny used to live in Regent Park, so we made it our farm and showed up in every way we could think of. Within a year we were the top team by listings sold in the neighbourhood's biggest condo complex.

#1team by listings sold at 170 Sumach & 55 Regent Park, 2021*

17Regent Park condos sold

Halloween Pumpkin Painting in Regent Park flyer — **Events**Free Halloween pumpkin painting in the park, every October

Portrait by Toronto artist Benny Bing in Regent Park — **Local partners**Toronto artist Benny Bing's art at our listings and events

Jenny at one of Coral's free dog-bag stations in Regent Park — **Giving back**Free dog-bag stations at the sports field and dog park

Coral's reusable Regent Park sign holding free monthly market updates — **Signs that give**Reusable signs with a free monthly market update

Coral Regent Park poster: Coffee, Drake, Ramen… The Leafs!? — **Local posters**Posters written for the neighbourhood, with a QR code to our listings

Coral brochure cover for 55 Regent Park Blvd, Unit 903 — **Every listing**A custom brochure and launch for every home we sold there

*Top team by total listings sold in the 170 Sumach St & 55 Regent Park Blvd building complex, January 1 to October 12, 2021.

See the Regent Park page →

Video

Professional video, shot and edited in-house.

Every listing gets a proper film and social cuts, recorded and edited by our own team. No stock music slideshows. A few recent ones:

The money

All of that, for about what a solo agent pays a brokerage.

We joined Right at Home Realty for its low flat fees: $495 per sale or purchase and $250 per lease. Our team share is 15% on top of that, and it stops once you've paid us $15,000 in a year. Most teams take 50%, and then you still pay a brokerage split on your half.

You get all the marketing, branding, experience, brochures, CMAs, CRM and AI, and a team that feels like family, for about what you'd pay another brokerage on its own. The value is incredible. Here's a $100,000 year side by side:

$100,000 in commission, 5 deals	Coral	Typical team 50/50, then 85/15	Solo at a brokerage 85/15
Brokerage	$2,475 (5 × $495)	$7,500 (15% of your half)	$15,000
Team	$15,000 (15%, capped)	$50,000	$0
You keep	$82,525	$42,500	$85,000
Brand, brochures, CMAs, newsletter, CRM	Included	Usually some	You pay for it
Experienced agents at your listing appointments	Included	Sometimes	No

Illustration only. Assumes 5 deals averaging $20,000 in commission; brokerage desk or annual fees and HST aren't included. Typical team and brokerage splits vary. After $15,000 in team fees in a year, you keep everything except the $495 brokerage fee.

Who we want

Because it's this good, we're picky.

If that's you, our brand, marketing and experience will lift you in front of your people the day you join. If it's not, we'll be honest about that too.

We're looking for agents who

Have a strong sphere and want to turn those relationships into a serious real estate business
Want to build a recognizable personal brand and are active, or willing to become active, on social media and video
Are ambitious about growing their business and want the systems, marketing and support to help them get there
Care about the client experience and want their marketing and presentation to reflect the quality of service they provide
Are collaborative, dependable and genuinely want to be part of a team that helps each other win
Want to contribute to the Coral brand, culture and reputation, not simply hang their licence somewhere

Apply

Think you're a fit?

Tell us a little about yourself and your business. Pawel reads every one and will be in touch within a few days.

Call or text416.508.5667

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